Strategy / Art Direction / Design

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My International Society of Typographic Designers (ISTD) 'imbalance' brief response.

Would've, could've, should've is a mini publication that explores the balance of what is being done and what should be done on a number of social and political issues, using sarcastic and, in some ways, dark humour to point out the issues and the flaws in the current 'solutions'.

This particular issue explores plastic bags, our over consumption of them and the issues that they cause.

The use of fonts, colours and lay out were all considered in order to best reflect what I saw as an 'industrial' problem and to portray the imbalance within this issue.