Strategy / Branding / Art Direction / Design

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Dollop is a boutique brand and retail store that specialises in limited edition designer goods, but has one stand out characteristic. That is an aim to make a difference in the world by employing some of Australia's 99,900 homeless within their factories and giving them opportunity to flip their lives around for the better. The brand also provides much needed support for their employees to help get them back on their feet and try make a difference to Australia's homelessness problem.

The naming and branding for the company was developed as a play on words and represents subtle characteristics that are reflective of the brand and it's ideals.

The advertising concept was developed using the idea that buying one of Dollops limited edition printed T's and jumpers (released in numbers of either 30 or 300 with 10 or 100 of small, medium and large) would help one of Australia's homeless.